The website is an important point of reference for any company; we all know it. A professionally designed and carefully developed website usually provides a good competitive edge over the competition, especially considering that an ever-increasing number of people are constantly using the Internet.
If you manage a small/medium business, be it products or services, Web Development is essential to have a digital platform that can really contribute to the creation of a good brand reputation.
The creation and maintenance of the institutional website is an excellent way to increase the visibility of your reality and to highlight to the potential customer how appreciable the purchase of your products and/or services can be.
This article will highlight the importance and types of correct Web Development and how it can be advantageous for companies if faced professionally.
What is Web Development?
For Web Development, we mean the actions, updates, and operations necessary to create, maintain and manage a Web Site so that the necessary performance is guaranteed together with an excellent User Experience (UX), an optimal viewing speed, a pleasant Web Design, the correct management of the correlated databases and last but not least in importance and, above all, a fundamental thing for our planet, which has the lowest possible environmental impact in terms of CO2 emissions (but have you ever thought how much does a website “consume”?)
More specifically, they are part of Web Development, the design, and creation of Web sites, from the simplest and most basic to complex Web applications, Social Media platforms, countless Web pages for online shopping, and content management systems (CMS).
What is the difference between Web-Design and Web-Development?
Web design and web development are two different things and require different knowledge for web designers and web developers. These professions are different and have the following roles:
A web designer is a person responsible for creating a website concept. He can decide that the website should have certain colours, certain content, and certain pages. He is an expert in computer graphics and has excellent technical skills in creating logos and animations. Tell the developer where on the web page these elements should be located. However, he is not involved in the creation of the website or the underlying code.
Web developers take designers' concepts and write code. We use the various technologies and resources listed above to turn your ideas and designs into websites and make them available to people like you.
Web Development Framework
Developers are constantly busy creating Web Development frameworks to facilitate and optimize their work, using various programming languages.
Such frameworks eliminate all the redundant tasks associated with building any web page.
Here are some frameworks used by most Web Developers:
- Ruby on Rails – Full-stack framework built with Ruby Ionic, a framework used for mobile devices
- Django: Python-based full-stack framework.
- Drupal: CMS (Content Management System), a modular platform aimed at content management, written in PHP language
- Joomla: CMS (Content Management System), modular platform for content management, written in PHP language
- WordPress: CMS (Content Management System), a content management system based on PHP
Importance of Proper Web Development from a Business Perspective
- Web Development improves accessibility to the Company
Users can access the website from anywhere and at any time. When a customer wants to know more about your company and contact information, your website will provide relevant and sufficient guidance to help them in their quest. All of this will surely increase your chances of generating leads.
- Web Development helps with Marketing
Having products and/or services to offer, in general, will not help generate leads. When traditional marketing approaches are compared to digital marketing and/or professional website creation, the latter proves to be more cost-effective and more effective in achieving objectives.
- Web Development produces more leads
The number of sales made by the company determines its profit. Professional website creation and related digital marketing can help attract more customers and generate sales.
- Web Development benefits the Company
In developing and managing the institutional website, you can plan engaging sales and marketing tactics simply by communicating with your customers. It also helps you make business decisions by accurately evaluating the data and information that comes from continuous monitoring.
On the other hand, your website will only attract the attention of consumers if it is updated or old and will leave a negative impression. As a result, you will lose consumers who will prefer to go to your competitors.
To keep them active and engaged, you need to make your website attractive and easy to use by constantly updating it.
- Web Development helps establish brand identity
Professional custom website development allows you to create and build a digital platform that meets your customers' needs. For example, you can build a pre-order food delivery app or website that meets your customers' needs.
Web Development also helps protect the Brand identity, guaranteeing it on all digital and "physical" media. From your website to your real store, Web Development adds a seamless experience and a fluid continuity in the consumer journey.
Future scope of Web Development
Technologies such as Machine Learning, Artificial Intelligence (AI), and others can greatly help Web Development, thus expanding the opportunities for developers whose skills will be increasingly in demand, with numerous job opportunities available.
Types of Web Development related services a business should be looking for
Web Development services are inevitably on the rise in this age of interconnectivity.
Businesses of all sizes strive to improve the quality of their online presence, including outsourcing IT services or hiring skilled engineers to complement their internal IT staff.
Web Development includes a wide range of solutions, most of which are customized according to customer needs. Depending on the project requirements, web application development, cyber security, testing, maintenance, consulting, and UI/UX design services can be provided.
This means that a professional Web Development team can completely reinvent your company's digital image and give you a competitive edge in today's landscape.