Over the years, the web world has evolved enormously, paving the way for new technologies such as Smartphones. These quickly became essential for Internet users, and in 2015, mobile queries on Google greatly exceeded those made on a computer. Mobile internet (cell phone and tablet) has established itself in just a few years, which is why it has become essential to set up a mobile referencing strategy for your website.
Mobile SEO (or mobile SEO): what is it?
In recent years, people have been more engaging in mobile shopping to learn. But they always need a good experience with mobile. So if you are still now aware of mobile SEO, then get ready to learn about the mobile SEO strategy to raise profit in your business. Mobile SEO, also called mobile natural referencing, concerns all the techniques aimed at improving the positioning of a website optimized for mobile devices (tablet or smartphone) in the results pages of search engines.
Mobile SEO combines both Aspects:
- Optimization of the website to give a better experience to users of mobile devices;
- Optimization of the website to allow search engines better accessibility to your site.
These SEO optimizations are specific to the mobile version (dedicated mobile site or responsive version).
Some Tips about Some Effective Strategy Related to Mobile SEO
The SEO rules of a mobile site are broadly the same as that of traditional websites (relevant internal networking, quality content, technical optimizations on and off-page, tags, etc.). But, some dedicated good practices are to be put in place for good natural referencing on mobile.
Improve the load of your site:
The load duration of your website is a critical part of mobile knowledge. When customers look for records on the go, they need to get an entry quickly. If your internet site does not load rapidly sufficient to your audience, they may jump out of your page. To maintain leads to your mobile site, you have to enhance your website's load duration. Google Page Speed Insights will offer you records of your website's load duration.
Through this method, you may see wherein your online web website plays correctly and desires a modification. Google will offer you ways to enhance your web website online's load duration for mobile users. Suppose you don't like to enjoy coding or are interested in conforming your web website online to make changes. In that case, you may spend money on web page velocity offerings from a virtual advertising company. Page speeds offerings allow you to depend on specialists to enhance your web page's load time, which offers you the liberty to cognizance on walking your business.
Make menu Button more Accessible:
If on a classic site you have the place to display the different categories/headings in a long menu bar, on a mobile site, it must be optimized. The technique used by most websites in the mobile version is to opt for a button on a menu (with three bars) displayed in a drop-down list. The mobile user then has to click on the icon to easily access the different menus or sections of the site. The position of the menu on the site in the mobile version is not standardized as long as it is large enough and visible. This criterion is also present in Google's mobile compatibility indicators.
Don't forget to add a search bar:
On mobile, users are more in a hurry. Therefore, it is essential to put a search bar on the mobile version of your website to allow Internet users to type their queries directly. This method is incredibly very interesting for e-commerce sites with several products to their assets.
Have a responsive site:
A large majority of software for creating websites offer the "mobile responsive" option. This method makes it possible to adapt your site to lower resolutions or different sized windows. The responsiveness of a website is also linked to one of Google's compatibility indicators. Indeed, Google encourages websites to ban horizontal scrolling on the site and adapt their content to the screen of smartphones.
By opting for a "responsive" version, the size of the content will decrease but keep good readability. The call-to-action buttons will also take an important place with a length more adapted to the screen. Finally, the resolutions of the images will automatically adjust to the site.
Use shortcuts for forms:
On a smartphone or tablet, it is not very convenient to fill out forms. However, filling out forms is an essential step in enabling a website to convert. To keep a reasonable conversion rate on mobile, you must use shortcuts in your forms and keep only essential pages on the mobile version.
Remove pop-ups on your site:
Pop-ups are used to collect information such as email addresses or the location of Internet users. Despite this, the pop-ups are considered intrusive, and Google does not encourage their jobs. The deletion pop-up is also among the five mobile compatibility criteria of Google. It is more or less acceptable on a desktop version, but it is not recommended for a mobile site. Indeed, the pop-ups will take a prominent place on the smartphone's small screen and completely clutter the site's content.
Conclusion: Mobile SEO is an excellent method to boost your website with the best effort to drive appropriately for the audiences. Mobile SEO is beneficial to raise the reach of your website to the audiences and allows users to visit the website from any device.